You may know that Sheila is a TV Director and does all sorts of programmes - all for you on that big flat screen in your own home, for me it is still a big fat box, well - tonight her programme launches a new series .Coleen’s Real Women
is on ITV2
February 10 at 9pm.
FOR most people the name Coleen Rooney triggers an image of a girl weighed down by bags of new clothes.
But the model, presenter and WAG reckons these days her time is so taken up with her career — and her figure — that she hasn’t been flexing her credit card.
She describes herself as a “classic British pear shape” and once revealed that Wayne jokes about her bum looking big in tracksuits. And she couldn’t care less. The Liverpudlian schoolgirl-turned-model is on a mission to show beauty doesn’t have to mean a size-zero body and perfect face.
In the first series of Coleen’s Real Women she helped ordinary women win jobs fronting ad campaigns for tops brands including Pretty Polly, Avon and Ultimo. And she is set to keep challenging our perceptions of beauty in the new series — which kicks off tonight.
She says: “Last time we focused on getting curvier girls into ad campaigns. This time we’ve widened it a bit to include girls who don’t have much confidence and girls who are shorter or who just wouldn’t make it as a model in mainstream agencies. “Three of our girls in the new series won big ad campaigns. I can’t say which brands but one is make-up, one is a hair brand and one is chocolate.
She says: “I love getting dressed up and wearing heels. I do like my own space when I’m getting ready so I get dressed at mine then go around to my friend’s and have a glass of wine and watch whatever reality show’s on while they get ready. It’s great.
“But if you dress up all the time it’s not so special. It’s like anything, you can have too much of a good thing.
“So I still like being at my house or running to the local shops in my trackies and no make-up.
“I don’t think that will ever change.”
